4 Tips for Doing Market Research in Brazil

Market research is an important tool for companies of different markets and sizes. It will offer important insights that will help your business to know what consumers think about your brand, product or service.

In addition, market research helps you better understand your market and get to know your competitors. If want to do an efficient market research in Brazil, you must check out these 4 important tips:

1. Define a search issue

Defining the market research problem is the first step in elaborating your research. After all, doing market research requires clear goals and specific situations to analyze within the needs of your business.

Your search problem might be “why are my sales falling?”, “What price should I charge for this new product?” or “how do I increase my website hits?”.

Therefore, always talk to your team of market analysts or even hire a specialized company to point out what are the main goals and problems to be raised to improve your sales.

2. Develop a good survey questionnaire

When creating a market research questionnaire, you need to be aware of your goals and problem. For the form to be able to meet the needs of your business, it needs to be clear and objective to make it easier for respondents to understand.

Very long questionnaires have lower rates of return and are harder to analyze. So always make sure that all the questions you have created are critical to solving your research problem.

3. Do market research with your own customers and general consumers

Customers are great sources of important information to improve your product, service, or even your communication.

Satisfaction research is one of the main types of market research that any business can do. Just have your clients mailing list and send the questionnaire by email.

For general consumers, you can conduct online surveys by making questions available on forms or even in paid advertisements.

4. Analyze the results

After completing the collection of your market research, analyze the data calmly and accurately. Give importance to the details and especially the differences and particularities of each consumer group that participated in the survey.

For example: Do women and men have the same opinion? Do older people have different results than younger ones? Do people with lower purchasing power have a different opinion than those from the lower classes?

By analyzing all your search data, you can get even more valuable and complete results.

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